Banner naming conventions
When exporting the files from Adform Studio or supplying the files to the media agency in general, please make sure that all files for each creative unit are added to a single zip file and then please name the zip file with the below naming convention and supply the zip to your media agency contact.
The media agency will then supply that zip and the media plan to Adform for trafficking. Please supply all creative at least one week before the activity is due to go live.
Convention
MasterBrand_FormatType_CreativeSize_CreativeName_Copy-name
E.g. rimmelrange_advertorial_300x250_creative1_version1
Please note that the total Character limit in Adform for the creative name is 99 characters.
The following table shows the possible names that can be used for the various fields shown in the convention above. Please do not use blank spaces and please limit the use of special characters in the free text fields.
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Master Brand
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Format Type
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Creative Size
|
Ad/Creative Name
|
Copy Name
|
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addidasfemale
adidasmale
adidasrange
agedefy
alexandermcqueen
astor
balenciaga
bossbottled
bottegavenetapourhomme
bourjoishealthymix
bourjoisrange
bourjoisrougeeditionvelvet
bourjoisrougelaque
bourjoisvolumereveal
bozzano
brunobanani
cenourabronze
cerruti
chloe
chloesignature
calvinkleinobsessed
ckone
clairol
clairolprofessional
coolwater
covergirl
daisy
davidbeckham
decadence
eaudelacosteL1212
education
embrace
escada
eternity
euphoria
guccibamboo
gucciflora
gucciguilty
guccimakeup
guess
horizon
hugo
hugoboss
hugobossthescent
jamesbond
jovanmusk
kadusprofessional
katyperry
kolestonretail
lacoste
lancaster
lancasterrange
lancastersolaire
lancastersunsport
lovestory
manhattan
maxfactor
maxfactorfacefinity
maxfactorfalselasheffect
mexx
mexxcitybreeze
mexxlimitededition
misssporty
miumiusignature
monange
naturalinstincts
nautica
newyorkcolor
nice'neasy
nioxin
nioxinprofessional
opi
philosophy
playboy
playboykingqueens
playboynightmale
rimmel
rimmeleyebrow
rimmelfacerange
rimmelfreshskinfoundation
rimmelmagnifeyes
rimmelprovocalips
rimmelrange
rimmelscandaleyes
rimmelstaymatte
rimmelsunshimmer
rimmelsupergel
rimmelvolumeshakemascara
rimmelwakemeup
rimmelwonder
risque
robertocavalli
sallyhansen
sebastianprofessional
shockwaves
softlyjilsander
stellamccartney
stetson
systemprofessional
vespa
vidalsassoon
vidalsassoonretail
wellaprofessional
wellaretail
wellaflex
wow
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advertorial
audiobanner
audiooverlay
audiotakeover
banner
cobrandedbanner
companionbanner
email
externallink
fanads
fee
inbannervideo
interstitial
logo
mid-roll
nativeunit
newsletter
package
post-roll
pre-roll
promotedpost
research
richmediabanner
richmediatakeover
search
skin
socialbanner
socialposts
socialtakeover
socialvideo
takeover
textunit
video
videooverlay
audioonly
boostedpost
buttons
customcreativetype
customcontent
dynamic
expandableretractable
risingstars
videoautoplayin-page
videoautoplaymid-roll
videoautoplaypost-roll
videoautoplaypre-roll
videouserinitiatedin-page
videouserinitiatedmid-roll
videouserinitiatedpost-roll
videouserinitiatedpre-roll
|
WidthXheight
In the case of expandable ads this is the size of the non-expanded panel
(e.g. 468x60)
|
Free Text
Ad/Creative Name could also be the name of an event or a reference to the campaign or activity to which the ad relates.
(be aware that total naming convention character limit is 99 characters)
|
Free Text
Copy Name can be a reference to the video asset used, the creative message, tagline or anything unique to this ad
(be aware that total naming convention character limit is 99 characters)
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