Publisher certification should be initiated only if publisher is able to accept third-party tags and adheres to the IAB Standards.
This workflow can be used both by advertisers/agencies or by publishers:
If advertiser/agency wants to work with a specific publisher and would like to proactively test Adform ads on publishers site in order to be sure that ad serving and creative functionality would work as expected.
If publisher wants to proactively test Adform ads on their site in order be able to confirm to Advertisers that ad serving and creative functionality would work as expected.
Below are steps for testing:
Advertiser/agency or publisher decides which ads they want to test (from the below table)
Publisher downloads needed tags and implements them in a live/test environment (Adform Tags implementation guide)
Publisher provides test page URLs to Adform Support at [email protected]
Adform Support verifies ad serving and creative functionality
All communication regarding ad formats selection for testing should be held and initiated by advertiser/agency and/or publisher. Adform Support provides assistance on verifying ad serving and creative functionality once tags are implemented in a live/test environment.
Below listed tags are designed for ad serving and creative functionality testing but not for discrepancy check. For standard certification, it’s enough to test ad serving and creative functionality to ensure accurate reporting. If there is a specific need to perform a discrepancy check, please contact Adform support at [email protected] for more information.
Ad Formats Avalailable for Testing
|Category||Format||Available sizes for testing||Tag|
|970x250||Standard Billboard 970x250|
|728x90||Standard Leaderboard 728x90|
|Click to Float||300x250 → 760x600||Click to Float 300x250 760x600|
|970x250 → 760x600||Click to Float 970x250 760x600|
|Single File Expanding||300x250 → 500x350||Single File Expanding 300x250 500x350|
|IAP Pushdown||970x90 → 970x415||IAP Pushdown|
|Floor Ad||1280x70 → 980x400||Floor Ad|
|IAB Filmstrip||300x600||IAB Filmstrip|
|Responsive Header||1272x66 → 1272x328||Responsive Header|
|Responsive Leaderboard||1280x250||Responsive Leaderboard|
|Mobile Web||Standard||320x50||Standard 320x50|
|Interstitial||Depend on the screen size||Interstitial|
|Click to Expand||320x160 → 320x320||Click to Expand|
|n/a||Tracking Pixel||1x1||1x1 Tracking pixel|