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Building video formats with Adform

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As with any other format, when building video formats for the Adform server there are specifications that need to be followed. You can find key links to guides outlining these rules below. 

  • Building in banner video

    For video built in banner (in rich media formats) we have a purpose built video player component and spec you can use to convert any third party file or player to comply with our ad-server. Using this will ensure that all ad-server metrics are properly tracked by our analytics engine. See guidelines here.

    The process for completing the building of video in-banner is the same as building other banner formats (described earlier in this document).

  • Building In-stream

    In stream formats with Adform can be built using the following specification: In-stream spec

    In-stream formats should be built to this spec and then sent to the media agency for inclusion in their media plan with Adform. Please follow the same naming convention shown in the Naming Convention portion section of this document.

  • Building Outstream

    In a similar fashion outstream formats with Adform can be built using this specification: Outstream specFormats should be built to this spec and then sent to the media agency for inclusion in their media plan with Adform. Again, please you to recommended naming convention covered earlier in this document.

 

Supported video formats

 In Adform platform it's possible to upload following video formats:

  • .MP4
  • .WEBM
  • .FLV
  • .F4V
  • .OGV
  • .MOV
  • .MPG
  • .MPEG
  • .M4V
  • .MKV

Video encoding settings 

Please see our help section for detailed video encoding information.