Banner naming conventions
When exporting the files from Adform Studio or supplying the files to the media agency in general, please make sure that all files for each creative unit are added to a single zip file and then please name the zip file with the below naming convention and supply the zip to your media agency contact.
The media agency will then supply that .zip and the media plan to Adform for trafficking. Please supply all creative at least one week before the activity is due to go live.
Convention
Brand_ProductName_Dimensions_CopyName_Format
Please note that the total Character limit in Adform for the creative name is 99 characters.
Please do not use spaces and please limit the use of special characters in the free text fields.