From September, Flash will no longer be supported by Chrome. Prepare for the shift towards HTML5 by visiting our Flash to HTML5 help page

Check it out!

User Account Management

  • With Adform Single Sign-On, one user can have one user account associated with one email address and multiple User Profiles linked to the user account. User Profile is the representation of a user account in a particular business account.

    To register a user account:

    1. Open the link that you receive in your email after the business account administrator creates a new User Profile or initiates the Direct Login conversion to the the User Profile.

    • If the user account is already registered with your email address, you will be asked to log in, and the existing user account will be automatically linked to the new User Profile.
    • If you do not have a user account registered with the provided email address, you will have to register it. Fill in the registration form and click Create.

    create account (2)

    2. Now log in to the user account and start using the User Profile.

  • Logging-In

    Adform uses a centralized Single Sign-On (SSO) system for authenticating users and logging in to the platform.

    To log in to Adform platform, follow these steps:

    1. Go to the main page and click Login:

    login 1

    2. You are then redirected to the login page, where you need to enter your username and password:

    Log In Screen

    Always make sure that you provide your login credentials in the domain and verify that the secure encrypted network traffic (HTTPS) is used: 

    login http

    3. Check the box next to Remember My Login if you do not want to provide your credentials upon next logins. This option should be used on private computers only.

    4. Click Sign in to get into the platform.

    4. If you have the Two-Factor Authentication set up for the account, after successful authentication using username and password, additional verification must be done. Please provide the code generated by the authenticator application:

     2fa code

    5. Check the box next to Trust this device if you do not want to be asked for 2FA codes for this user account for a limited time. This feature should be used on personal (trusted) devices only.

    Change/Reset Password

    If you forgot your password, go to page and follow the steps below:

    1. Click on the link Forgot your password? 
    2. Provide your username.
    3. Follow the instructions on how to reset your password that are sent to the email address associated with the user account. Note that the link provided in the email message is valid for a limited amount of time.


    If you want to change the password for security reasons, see Updating User Account section.

    Locked Account

    User account may be locked for security reasons after a certain number of log-in attempts with incorrect credentials. Notification email is sent to the email address associated with that account. 

    In order to unlock the account, contact Adform Support and provide your username along with any other information you have. 

  • Access Restrictions

    Access restrictions are security features aimed to improve the security of the access to the business account data. Each business account can require access restriction(s) to be applied to all User Profiles within the business account.

    Access to Direct Login accounts cannot be restricted. They need to be converted to the User Profiles to benefit from access restriction security features.


    Please contact Adform support to get your business account configured for the particular access restriction(s).

    Two-Factor Authentication

    Two-Factor Authentication (2FA) is the additional authentication security layer. It requires to prove the possession of the authentication device besides the authentication credentials (username, password) when logging-in.

    Adform uses industry-standard TOTP which uses smartphone as the possession factor. You need to have a smartphone with TOTP standard-based authenticator application installed. Adform suggests to use Authy application for iOS or Android.

    • User can setup 2FA for his user account.
    • Business account can be configured in a way that requires all User Profiles within this business account to use 2FA for authentication. This effectively results in all user accounts being protected with 2FA. Please contact Adform Support to make your business account User Profiles require 2FA. All users will need to have smartphone devices (iOS, Android) and TOTP application installed.

    2FA restriction cannot be applied to Direct Logins - they need to be converted to User Profiles to benefit from 2FA security measure.


    2FA Setup

    1. Go to Account Settings -> My Account, and then click on the 2FA toggle:

    2fa toggle

    2. Scan the QR code with the downloaded application or enter the code manually. 

    3. Provide a 6-digit authentication code that was generated by the application and click OK.

     2fa main

    You need to re-login for 2FA to make effect. If a business account requires 2FA for the User Profiles, they are accessed only after re-logging with 2FA.


    Canceling 2FA setup

    1. Go to Account Settings -> My Account, and then click on the 2FA toggle:

    2fa toggle (1)

    2. Enter the password for the user's account and click Save:

     2fa cancel

    From now on, you will no longer be asked for authentication codes when logging in. 

    IP Whitelisting

    IP Whitelisting is an access restriction that allows access to the User Profiles only from the predefined IP address ranges. User must be connected to the trusted network to access the certain User Profiles.

    Please contact Adform Support to get your business account configured for the particular access restriction(s).

  • To update your user account information:

    1. Click on the profile icon in the top-right corner and select My Account


    2. Amend your details such as name, email, password, phone number, time zone and locale. Click Save when finished. 

     update account


  • Switching Between Profiles

    To switch between your profiles, click on the Account settings icon in the top-right corner and select one of the profiles:

    default 3

    If you have more than 5 user profiles, click on More profiles to see the rest.

  • The default User Profile is the profile that a user gets automatically switched-into after the login. The default User Profile is set by the user himself.

    To set the default User Profile:

    1. Click on the icon button and select My Account.


     2. Click on the icon in the profile list to make the profile default. 

    default 2