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Reserved Banner Events (Deprecated)

This list is now deprecated. It was effective until 13/04/2015.

Event Title

Event ID

Engaging

Auto Event

Banner Type

Comment

Custom Event 1…Custom Event 20

From 1 to 20

Yes

 

All Banner Types

 

First Expand

21

Yes

 

Expanding Banner

First Expand of Expanding Banner.

Other Expands

22

Yes

 

Expanding Banner

Second to Nth Expand of Expanding Banner.

Close Button Press

23

Yes

 

Expanding, Floating, Tear Back Banner

Close button press on expanding, floating, tear back, video cube banners.

Floating Banner Shown

24

No

 

Floating Banner

Will improve floating banners statistic in synchronized banners.

Video Play Start

25

Yes

Auto

Video Banner, In-Stream

 

25% of Video Play

26

No

Auto

Video Banner, In-Stream

 

50% of Video Play

27

No

Auto

Video Banner, In-Stream

 

75% of Video Play

28

No

Auto

Video Banner, In-Stream

 

Video Complete

29

No

Auto

Video Banner, In-Stream

 

Play Button Press

30

Yes

 

Video Banner

 

Pause Button Press

31

Yes

 

Video Banner, In-Stream

 

Stop Button Press

32

Yes

 

Video Banner

 

Sound On Button Press

33

Yes

 

Video Banner, In-Stream

 

Sound Off Button Press

34

Yes

 

Video Banner, In-Stream

 

Full Screen On Button Press

35

Yes

 

Video Banner, In-Stream

 

Full Screen Off Button Press

36

Yes

 

Video Banner

 

Resume Button Press

37

Yes

 

Video Banner

 

Rewind Button Press

38

Yes

 

Video Banner

 

Replay Button Press

39

Yes

 

Video Banner

 

Linear Creative View

40

No

Auto

In-Stream Banner

Linear Creatives involve a time-limited video advertisement that can be shown before, in the middle of, or after a user sees content in a video player.

Non Linear Creative View

41

No

Auto

In-Stream Banner

The Non-Linear Creatives run concurrently with video content, therefore users can see in-stream ads while viewing the content.

Companion Creative View

42

No

Auto

In-Stream Banner

Companion Creatives run adjacent to the player content window and can involve image or Flash files. 

Share to Facebook Network

50

Yes

 

All Banner Types

 

Share to Myspace Network

51

Yes

 

All Banner Types

 

Share to Twitter Network

52

Yes

 

All Banner Types

 

Share to Friendster Network

53

Yes

 

All Banner Types

 

Share to Orkut Network

54

Yes

 

All Banner Types

 

Share to Bebo Network

55

Yes

 

All Banner Types

 

Share to Wordpress Network

56

Yes

 

All Banner Types

 

Share to Blogger Network

57

Yes

 

All Banner Types

 

Share to Hi5 Network

58

Yes

 

Widget Banner

 

Share to Tagged Network

59

Yes

 

Widget Banner

 

Share to Livespaces Network

60

Yes

 

Widget Banner

 

Share to Piczo Network

61

Yes

 

Widget Banner

 

Share to Yahoo Network

62

Yes

 

Widget Banner

 

Share to Livejournal Network

63

Yes

 

Widget Banner

 

Share to Blackplanet Network

64

Yes

 

Widget Banner

 

Share to Myyearbook Network

65

Yes

 

Widget Banner

 

Share to Freewebs Network

66

Yes

 

Widget Banner

 

Share to Vox Network

67

Yes

 

Widget Banner

 

Share to Typepad Network

68

Yes

 

Widget Banner

 

Share to Xanga Network

69

Yes

 

Widget Banner

 

Share to Multiply Network

70

Yes

 

Widget Banner

 

Share to Igoogle Network

71

Yes

 

Widget Banner

 

Share to Netvibes Network

72

Yes

 

Widget Banner

 

Share to Pageflakes Network

73

Yes

 

Widget Banner

 

Share to Migente Network

74

Yes

 

Widget Banner

 

Share to Ameba Network

75

Yes

 

Widget Banner

 

Share to Livedoor Network

76

Yes

 

Widget Banner

 

Share to Eons Network

77

Yes

 

Widget Banner

 

Share to Overblog Network

78

Yes

 

Widget Banner

 

Copy Embed Code

79

Yes

 

Widget Banner

 

Close Widget Window

80

Yes

 

Widget Banner

 

Send E-mail To Friend

81

Yes

 

Widget Banner

 

Share button Press

82

Yes

 

Widget Banner

 

Full Screen Button Press

90

Yes

 

AdPages Banner

 

Next Page Button Press

91

Yes

 

AdPages Banner

 

Previous Page Button Press

92

Yes

 

AdPages Banner

 

Zoom Button Press

93

Yes

 

AdPages Banner

 

10 sec in Full Screen mode

94

No

Auto

AdPages Banner

 

30 sec in Full Screen mode

95

No

Auto

AdPages Banner

 

60 sec in Full Screen mode

96

No

Auto

AdPages Banner

 

Clicked on front side

110

Yes

 

Cube Banner

 

Clicked on back side

111

Yes

 

Cube Banner

 

Clicked on left side

112

Yes

 

Cube Banner

 

Clicked on right side

113

Yes

 

Cube Banner

 

Clicked on top side

114

Yes

 

Cube Banner

 

Clicked on bottom side

115

Yes

 

Cube Banner

 

Reset cube to default position

116

Yes

 

Cube Banner

 

Rotate cube to left

117

Yes

 

Cube Banner

 

Rotate cube to right

118

Yes

 

Cube Banner

 

Rotate cube up

119

Yes

 

Cube Banner

 

Rotate cube down

120

Yes

 

Cube Banner

 

Go to cube front side from menu

121

Yes

 

Cube Banner

 

Go to cube back side from menu

122

Yes

 

Cube Banner

 

Go to cube left side from menu

123

Yes

 

Cube Banner

 

Go to cube right side from menu

124

Yes

 

Cube Banner

 

Go to cube top side from menu

125

Yes

 

Cube Banner

 

Go to cube bottom side from menu

126

Yes

 

Cube Banner

 

Go to cube front side from drop up

127

Yes

 

Cube Banner

 

Go to cube back side from menu

128

Yes

 

Cube Banner

 

Go to cube left side from menu

129

Yes

 

Cube Banner

 

Go to cube right side from menu

130

Yes

 

Cube Banner

 

Go to cube top side from menu

131

Yes

 

Cube Banner

 

Go to cube bottom side from menu

132

Yes

 

Cube Banner

 

Facebook Like Button Press

140

Yes

 

All Banner Types

 

Mouse Over on Banner

141

Yes

 

All Banner Types

The Mouse Over event is a user-initiated event which is only registered when the mouse stays on a banner for more than 1 sec.

Mouse Out from Banner

142

No

 

All Banner Types

The Mouse Out event is registered when the mouse is moved out from a banner and only if the mouse over event was registered previously.

Banner Collapse

143

No

 

Expanding, Tear Back Banner

 

Show Next Product(s)

150

Yes

 

Product Ads

 

Show Previous Product(s)

151

Yes

 

Product Ads

 

Start Extending Video

152

Yes

 

Video Extender

 

Show Next Filmstrip Panel

153

Yes

 

IAB Filmstrip

IAB Filmstrip banner consists of several interactive panels. See the preview of a banner HERE.

The Show Next Filmstrip is a user-initiated banner event which, on a click, mouse or browser scroll, or on a repeated visit, shows the next panel.

Show Previous Filmstrip Panel

154

Yes

 

IAB Filmstrip

The Show Previous Filmstrip is a user-initiated banner event which, on a click, mouse or browser scroll, or on a repeated visit, shows the previous panel.

First Filmstrip Panel Shown

155

No

Auto

IAB Filmstrip

 

Second Filmstrip Panel Shown

156

No

Auto

IAB Filmstrip

 

Third Filmstrip Panel Shown

157

No

Auto

IAB Filmstrip

 

Fourth Filmstrip Panel Shown

158

No

Auto

IAB Filmstrip

 

Fifth Filmstrip Panel Shown

159

No

Auto

IAB Filmstrip

 

Hide Expanding Banner Button Press

161

Yes

 

Super Close

 

Launch Slider Bar

162

Yes

 

IAB Slider

A user opens the webpage and sees the floating browser-width Slider Bar anchored at the bottom of the browser window and, optionally, a banner in the placement. The Slider Bar and the banner accommodate a call to action button. On a click, the Slider Content appears on the right side of the page, scrolling the webpage content to the left. See the preview of a banner HERE.

The Launch Slider Bar banner event is registered when a user clicks the action button and the Slider Content appears.

Close Slider Bar

163

Yes

 

IAB Slider

The Close Slider Bar banner event is registered when a user clicks the Close button placed on a slider bar or, alternatively, clicks the action button (e.g. Slide back) placed under the Slider Content.

Home Panel shown

164

Yes

 

Glider Banner

A user opens the webpage and sees a banner in the placement. On click, the page content is pushed down with the floating panel appearing on top. The user can select among three panels by clicking on Left, Home (Center), Right buttons, each of them moving the page content accordingly. See the preview of a banner HERE.

The Home Panel Show banner event indicates that a user has click on the "Home" button and a page content was moved to the center.

Left Panel shown

165

Yes

 

Glider Banner

The Left Panel Show banner event indicates that a user has click on the "Left" button and a page content was moved to the left.

Right Panel shown

166

Yes

 

Glider Banner

The Right Panel Show banner event indicates that a user has click on the "Right" button and a page content was moved to the right.

Stop Extending Video

167

Yes

 

Video Extender

 

 

Auto Expands

168

No

Auto

Expanding banner

The Auto Expands banner event indicates that a banner expanded automatically, i.e. without a user interaction.

Skip Video Button

169

No

 

In-Stream Banner

 

 

Zoom In

170

No

 

AdZoom banner

A user opens the webpage as sees the banner in the placement. On mouse over or click on the “Zoom In” button, the banner zooms in while the content of the webpage is zoomed out. The ad maintains this position until the user leaves the button area or clicks “Zoom Out”. See the preview of a banner HERE.

The Zoom In banner event is registered when a user mouses over or clicks the “Zoom In” button.

Zoom Out

171

No

 

AdZoom banner

The Zoom Out banner event is registered when a user leaves the zoomed in banner area or clicks the "Zoom out' button of the banner.

Dim In

172

No

 

Dimmer banner

A user opens a webpage and sees the banner in the placement. Once the user rolls over the banner, the whole webpage becomes darker with only the banner stage standing out in its initial state. See the preview of a banner HERE.

The Dim In event is registered on the roll over.

Dim Out

173

No

 

Dimmer banner

The Dim Out banner event is registered when a user leaves the banner area and the webpage comes back to its initial experience.

Impression Served

174

No

Auto

Mobile banner

Impression Served event indicates Server Side impressions for mobile devices. (In Adform, impressions by mobile devices are calculated on the Client side).

Impression Fully Loaded

175

Yes

Auto

In-app Mobile banner

Impression Fully Loaded event indicates that an ad was fully rendered (but not necessary seen) in a Mobile App, which uses Adform Advertising SDK.

Video Poster Shown

176

No

Auto

Video banner

Video Poster Shown event indicates that a Poster (image) (if it was set) was shown when a video finished playing.

Video Poster Press

177

Yes

 

Video banner

Video Poster Press is a user-initiated event which is only registered when a click is made on a Poster (image).