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Do videobanners catch more audience/interaction than basic banners?

Hi, I have been wondering this for a while and can't find any good source for information for this, so I thought that I'd ask you: Do videobanners catch more audience/interaction than basic banners? Do you have any good general statistics about this? Videobanners are usually a lot harder (takes more time) to produce than "basic" html 5 banners. Is it worth it? I know that I'm a bit black and white saying this, of course the creative is the key in any production, but I have a strong feeling that basic call to action is more efficient in trafic growth to site than videobanners. Do you agree? Best Regards, Ville

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