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comprehensive html5 banner working process

hi, i wonder if you can help with my problem? usually i use flash cs6 to do media ads banner that below flash 10.2 or just version 9, approaching to make html5 recently, but i am very confused about this, because there are different medias, for google's gdn, it seems like it must use the "google web designer", but what if another media also need this 300x250 (for instance), i have to do two sets? i tried to use edge animate also, but have no idea how to insert relevant clicktag thing and control the img size, and it seems like cannot upload to google also, because flash normally can compress nicely after exported, is there any bulletproof guide that i can learn how to do html5 banner for all different media without too much hassle? thanks :)

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