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Custom naming

Introduction

Adform click tracking code is used to track clicks on a website buttons or links. The tracking code utilizes Javascript functions, which gather visit count, basic visitor information (e.g. browser type, operating system or screen size) and sends this information along with campaign data to Adform servers.

Implementation

Defining tracking point name parameter

The tracking point name parameter is responsible for the tracking point name which is assigned once the code is activated. It should correspond to the page or event where the tracking code is activated in order to recognize the tracking points later in the platform using analytics or retargeting.

Example tracking code with pagename to be modified:

window.adf&&adf.ClickTrack(this,{trackingID},'WebsiteName|SectionName|SubSection|PageName',{});


Values here can be passed from any source which would define the page which is tracked, for example, part of page URL, page title, bread-crumbs, CMS variables or any other source as long as assigned value allows to identify the tracked page or event.

Implementing the tracking code

Click tracking code consists of a link to code library and a Javascript tracking function. Both must be placed on the same page in order for the click tracking to work.

Adding tracking code library

In order for the tracking function to send out tracking requests the library must be loaded on the page beforehand:

<script type="text/javascript" src="https://track.adform.net/serving/scripts/trackpoint/"></script>

It can be added either in the HEAD, or BODY sections of the website prior to the click tracking function:

<html>
<head>
    <title>Page</title>
    <script type="text/javascript" src="https://track.adform.net/serving/scripts/trackpoint/"></script>
</head>
<body>
<button type="button">Click here!</button>
</body>
</html>

The tracking point library needs to be loaded only once per page in case of multiple click tracking point implementation.

 

Adding click tracking function

Once the library is added to the page, click tracking function can be added to track needed element on the page. In most cases it can be added via 'onclick' event:

Example HTML page implementation via onclick event:

<html>
<head>
    <title>Page</title>
    <script type="text/javascript" src="https://track.adform.net/serving/scripts/trackpoint/"></script>
</head>
<body>
<button type="button" onclick="window.adf&&adf.ClickTrack(this, {trackingId}, 'Example Name',{});">Click here!</button>
</body>
</html>

The tracking function also supports custom implementation within page code functions, or via tag management solutions which support event triggers.

  • Custom variables

    Additional information can be collected by the tracking point with the use of variables, such as sales, order ids, product names or other custom values.

    To collect values from your website macros from the CMS or tag manager system could be used - this information should be passed to the code via respective system variables, data layer or other tools to get variable values from the site.

    Example of the tracking code output with sales, order id and two products passed:

    window.adf&&adf.ClickTrack(this,{trackingId}, 'Example Name',{sales:'95.29',orderid:'YWZ-487921','itms':[{productname:'Product A'},{productname:'Product A'}]});

     For more information and examples of supported variables please refer to the variables page here.

 

 Implementation check

After the tracking code has been implemented on the page it can be confirmed if it has been activated with the Adform site tracking testing browser extension - it is available to be downloaded for Chrome browser here.

Alternatively, you can check network requests via browser’s developer tools:

Click

Successful activation will result in two network requests which are:

1) Tracking point library;

2) Tracking point request, which contains the tracking setup id, tracking point name and other information sent.

For additional information please contact site tracking team at site-tracking@adform.com