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Reserved Banner Events

This list was last updated on 13/02/2017.
Find the deprecated list, used until 13/04/2015, HERE.

Event Title

Event ID

Engaging

Auto Event

Banner Type

Comment

Custom Events

Custom Engaging Event 1 ... Custom Engaging Event 20

From 1 to 20

Yes

 

All banner types

 

Custom Event 200 ... Custom Event 250

From 200 to 250

No

 

All banner types

Rich Media / Expand Events

First Expand

21

Yes

 

Expanding banner

First Expand of Expanding Banner.

Other Expands

22

Yes

 

Expanding banner

Second to Nth Expand of Expanding Banner.

Close Button Press

23

No

 

Expanding, Floating, Tear Back, Video Cube, In-Stream banner

Close button press on expanding, floating, tear back, video cube banners.

Floating Banner Shown

24

Yes

 

Floating banner

Will improve floating banners statistic in synchronized banners.

Mouse Over on Banner

141

Yes

 

All banner types

The Mouse Over event is a user-initiated event which is only registered when the mouse stays on a banner for more than 1 sec.

Banner Collapse

143

No

 

Expanding, Tear  Back banner

 

Hide Expanding Banner Button Press

161

No

 

Super Close banner

 

Home Panel Shown

164

Yes

 

Glider banner

A user opens the webpage and sees a banner in the placement. On click, the page content is pushed down with the floating panel appearing on top. The user can select among three panels by clicking on Left, Home (Center), Right buttons, each of them moving the page content accordingly. See the preview of a banner HERE.

The Home Panel Shown banner event indicates that a user has click on the "Home" button and a page content was moved to the center.

Left Panel Shown

165

Yes

 

Glider banner

The Left Panel Shown banner event indicates that a user has click on the "Left" button and a page content was moved to the left.

Right Panel Shown

166

Yes

 

Glider banner

The Right Panel Shown banner event indicates that a user has click on the "Right" button and a page content was moved to the right.

Auto Expands

168

No

Auto

Expanding banner

The Auto Expands banner event indicates that a banner expanded automatically, i.e. without a user interaction.

Zoom In

170

Yes

 

Polite Zoom banner

A user opens the webpage as sees the banner in the placement. On mouse over or click on the “Zoom In” button, the banner zooms in while the content of the webpage is zoomed out. The ad maintains this position until the user leaves the button area or clicks “Zoom Out”. See the preview of a banner HERE.

The Zoom In banner event is registered when a user mouses over or clicks the “Zoom In” button.

Zoom Out

171

No

 

Polite Zoom banner

The Zoom Out banner event is registered when a user leaves the zoomed in banner area or clicks the "Zoom out' button of the banner.

Dim In

172

Yes

 

Background Dimmer banner

A user opens a webpage and sees the banner in the placement. Once the user rolls over the banner, the whole webpage becomes darker with only the banner stage standing out in its initial state. See the preview of a banner HERE.

The Dim In event is registered on the roll over.

Dim Out

173

No

 

Background Dimmer banner

The Dim Out banner event is registered when a user leaves the banner area and the webpage comes back to its initial experience.

Video Events

Video Play Start

25

No

Auto

In-Stream and video banner

 

25% of Video Play

26

No

Auto

In-Stream and video banner

 

50% of Video Play

27

No

Auto

In-Stream and video banner

 

75% of Video Play

28

No

Auto

In-Stream and video banner

 

Video Complete

29

No

Auto

In-Stream and video banner

 

Play Button Press

30

Yes

 

Video Banner

 

Pause Button Press

31

Yes

 

In-Stream and video banner

 

Stop Button Press

32

Yes

 

Video banner

 

Sound On Button Press

33

Yes

 

In-Stream and video banner

 

Sound Off Button Press

34

Yes

 

In-Stream and video banner

 

Full Screen On Button Press

35

Yes

 

In-Stream and video banner

 

Full Screen Off Button Press

36

Yes

 

Video banner

 

Resume Button Press

37

Yes

 

In-Stream and video banner

 

Rewind Button Press

38

Yes

 

In-Stream and video banner

 

Replay Button Press

39

Yes

 

Video Banner

 

Video Poster Shown

176

No

Auto

Video Banner

Video Poster Shown event indicates that a Poster (image) (if it was set) was shown when a video finished playing.

Video Poster Press

177

Yes

 

Video banner

Video Poster Press is a user-initiated event which is only registered when a click is made on a Poster (image).

In-Stream Events

Linear Creative View

40

No

Auto

In-Stream banner

Linear Creatives involve a time-limited video advertisement that can be shown before, in the middle of, or after a user sees content in a video player.

Non Linear Creative View

41

No

Auto

In-Stream banner

The Non-Linear Creatives run concurrently with video content, therefore users can see in-stream ads while viewing the content.

Companion Creative View

42

No

Auto

In-stream banner

Companion Creatives run adjacent to the player content window and can involve image or Flash files.

Skip Video

169

No

 

In-Stream banner

 

Viewable Impression

110

No

 Auto

In-stream banner  ( VAST 4.0 )

Fires automatically when the ad meets criteria for a viewable video ad impression.

Not Viewable Impression

111

No

  Auto

In-stream banner  ( VAST 4.0 )

Fires automatically if the ad is executed but never meets criteria for a viewable video ad impression.

Undertermined Impression

112

No

 Auto

In-stream banner  ( VAST 4.0 )

Fires automatically if impossible to determine whether the ad has met criteria for a viewable video ad impression.

Social Events

Share to Facebook

50

Yes

 

All banner types

 

Share to Instagram

51

Yes

 

All banner types

 

Share to Twitter

52

Yes

 

All banner types

 

Share to Linkedin

53

Yes

 

All banner types

 

Share to Pintrest

54

Yes

 

All banner types

 

Share to Google Plus+

55

Yes

 

All banner types

 

Share to Tumblr

56

Yes

 

All banner types

 

Share to Flickr

57

Yes

 

All banner types

 

Facebook Like Button Press

140

Yes

 

All banner types

 

Product Banners

Show Next Product(s)

150

Yes

 

Product Ads

 

Show Previous Product(s)

151

Yes

 

Product Ads

 

Dynamic Product View

152

Yes

Auto

Product Ads

Product View event is fired for each item loaded on Product Banner. Event is fired while items being scrolled too.

Other Events

Impression Served

174

No

Auto

Mobile banner

Impression Served event indicates Server Side impressions for mobile devices. (In Adform, impressions by mobile devices are calculated on the Client side).

This is a technical event used for checking discrepancies (not IAB).

Impression Fully Loaded

175

No

Auto

Mobile banner

Impression Fully Loaded event indicates that an ad was fully rendered (but not necessary seen) in a Mobile App, which uses Adform Advertising SDK.

IAB Rising Stars

Show Next Filmstrip Panel

153

Yes

 

IAB Filmstrip

IAB Filmstrip banner consists of several interactive panels. See the preview of a banner HERE.

The Show Next Filmstrip is a user-initiated banner event which, on a click, mouse or browser scroll, or on a repeated visit, shows the next panel.

Show Previous Filmstrip Panel

154

Yes

 

IAB Filmstrip

The Show Previous Filmstrip is a user-initiated banner event which, on a click, mouse or browser scroll, or on a repeated visit, shows the previous panel.

First Filmstrip Panel Shown

155

No

Auto

IAB Filmstrip

 

Second Filmstrip Panel Shown

156

No

Auto

IAB Filmstrip

 

Third Filmstrip Panel Shown

157

No

Auto

IAB Filmstrip

 

Fourth Filmstrip Panel Shown

158

No

Auto

IAB Filmstrip

 

Fifth Filmstrip Panel Shown

159

No

Auto

IAB Filmstrip

 

Launch Slider Bar

162

Yes

 

IAB Slider

A user opens the webpage and sees the floating browser-width Slider Bar anchored at the bottom of the browser window and, optionally, a banner in the placement. The Slider Bar and the banner accommodate a call to action button. On a click, the Slider Content appears on the right side of the page, scrolling the webpage content to the left. See the preview of a banner HERE.

The Launch Slider Bar banner event is registered when a user clicks the action button and the Slider Content appears.

Close Slider Bar

163

No

Auto

IAB Slider

The Close Slider Bar banner event is registered when a user clicks the Close button placed on a slider bar or, alternatively, clicks the action button (e.g. Slide back) placed under the Slider Content.

Cube Events

Rotate Cube Forward

120

Yes

 

Cube banner

 

Rotate Cube Backward

121

Yes

 

Cube banner

 

First Side Shown

122

No

Auto

Cube banner

 

Second Side Shown

123

No

Auto

Cube banner

 

Third Side Shown

124

No

Auto

Cube banner

 

Fourth Side Shown

125

No

Auto

Cube banner

 

Fifth Side Shown

126

No

Auto

Cube banner

 

Sixth Side Shown

127

No

Auto

Cube banner