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Video Wall

 

This is a nice looking fullscreen video format for Desktop non responsive sites. It starts showing video when the page is loaded pushes whole page content down and start showing video. User can scroll down to hide the video ad or he can click on button to hide video. This format has only 3 action buttons on the ad itself. There is a Call to Action button, Skip ad button and Sound toggle button. Video is muted by default.

  • How it helps Publishers/Sell-side?
    • Highly engaging Video format.
    • Renders inside publishers' content.
    • Same tag can be used on multiple placements.
  • Technical specifications
    • HTML5 based video player;
    • Base banner format is Video Instream
    • Video Ad is delivered using VAST
  • How to get started
    • Custom tag is generated (several lines of JavaScript, same as standard Adform tags).
    • Publisher has to integrate the tag into a website.
    • Poster image that is shown in the begging while the video is loading.
    • By default Video should be 16:9 ratio, otherwise you should provide the correct video scale if you want the video to scale well.
    • You can edit the position and appearance of action buttons with CSS.
    • Designed to work within friendly Iframes.
  • Test and Production/Live tag
    Test tag

    Publishers can use these tags to run actual campaigns.

    Tag example:

    <div id="adform-outstream" style="height:0;overflow:hidden;">
      <script language="javascript" src="//s1.adform.net/banners/scripts/video/outstream/videowall.js"
         data-vast-id="11136859">
      </script>
    <div>

     

    Production/Live tag
    <div id="adform-outstream" style="height:0;overflow:hidden;">
      <script language="javascript" src="//s1.adform.net/banners/scripts/video/outstream/videowall.js"
         data-pmp-id="*****">
      </script>
    <div>

    ***** - PMP In-Stream Placement Master Tag ID. When creating In-Stream placement in the PMP you should assign a creative that has MP4 and WEBM as required file types.

  • Additional parameters
    • data-pmp-id - PMP master tag ID.
    • data-vast-id - (OR) VAST tag BN (either PMP or VAST must be defined to show the ad).
    • data-cut-corners - scale the video so corners might be invisible. Default is false.
    • data-pause-threshold - values from 0.1 to 1, percentage where to pause video on scroll. Default is 0.3.
    • data-cta-image - URL or base64 encoded image for custom CTA button. Note: image size will be capped to 280x70.
    • data-skip-image - URL or base64 encoded image for custom SKIP button. Note: image size will be capped to 280x70.

    Tag with additional parameters example:

    <div id="adform-outstream" style="height:0;overflow:hidden;">
      <script language="javascript" src="//s1.adform.net/banners/scripts/video/outstream/videowall.js"
        data-vast-id="5386383"
        data-pause-threshold="0.5"
        data-cta-image="//:www.link-to-cta-img.com">
      </script>
    </div>