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Exchange Specific Information

Ad Exchanges

Admeld Adtech BT Google AdX Jubii Rubicon
Admeta Adquota ConceptCPH Gule Sider Konverto.be Specific Media
Adright Pro AppNexus Inventory Sources Criteo iBillboard Microsoft Ad Exchange Talentum
AdScale Behrentz media Facebook Ad Exchange Improve Digital Pil Media WhiteRabbit
AdShark Berlingske gaysir.no Yieldlab Pubmatic 4 Media Network
Adspine          
  • Admeld
    Technical Requirements
    The following ad dimensions are accepted:
    • 120x20
    • 120x600
    • 160x600
    • 180x150
    • 200x200
    • 234x60
    • 300x50
    • 300x250
    • 300x600
    • 320x50
    • 336x280
    • 468x60
    • 728x90

     

    • Auto-play, auto-expandable are not allowed.
    • Take Over creative (DHTML) are not allowed.
    • Colonizing ads that spawn additional windows or messages beyond the original advertising message are not allowed.
    • Ads must open in a new tab or a new window.
    • Ads that contain adware/spyware, ActiveX, exit pops or viruses are not allowed.
    • Ads should not shake or have flicker rates between 5 – 30 transitions per second.
    • Pop up, survey, polls are not allowed.
    • All other standards, as issued by the IAB regarding ad guidelines, need to be adhered to (including looping and total animation time restrictions, etc.).
    Prohibited Content
    • Nudity or sexually explicit advertisers or ads featuring sultry, suggestive or offensive material
    • Deceptive or misleading ads; by definition this would be ads that do not clearly indicate the advertised entity or mislead customers
    • Ads that resemble system dialogue boxes, error messages, etc.
    • Ads cannot appear as if they are actually content or links on a publisher’s site
  • Admeta
    Ad format and size requirements:
     
    • Accepted file types: Image, Flash, DHTML, Standard Rich Media.

    Supported ad dimensions:

    • 120x60
    • 120x600
    • 160x600
    • 180x150
    • 250x360
    • 300x250
    • 300x600
    • 468x60
    • 728x90
    • 750x200
    • 970x90

    Note: Third party pixels are not allowed.

     

  • Adright Pro

    Available only for Italy.

    Ad format and size requirements:

    • Audio must be user-initiated. Off by default
    • Auto-expand and auto-play not allowed
    • Max. file size: 60 kb

    Supported ad dimensions:

    • 120x600
    • 160x600
    • 180x150
    • 234x60
    • 250x250
    • 300x250 or non-expandable video banner
    • 320x50 mobile
    • 336x28
    • 468x60
    • 728x90
  • AdScale
    Available only for Germany.
     
    Ad format and size requirements:
    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media

    Supported ad dimensions:

    • 120x600
    • 160x600
    • 300x250
    • 468x60
    • 728x90
    • 930x180
  • AdShark
    Accepted formats:
    • 300x250
    • 160x600
    • 728x90
    • 930x180
  • Adspine

    Ad format and size requirements:

    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media
    • Max. File size for flash ads: 50 k
    • Max. Animation length: 30 sec
    • Framerate: 25-30 fps

    Although all IAB formats are supported, the priority is given to the following ad dimensions:

    • 160x600
    • 300x250
    • 728x90
    • 930x180
  • Adtech

    Initially available for UK, Germany and Italy.

    Ad format and size requirements:
    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media

    Supported ad dimensions:

    • 120x60
    • 120x600
    • 160x600
    • 180x150
    • 250x360
    • 300x250
    • 300x600
    • 468x60
    • 728x90
    • 970x90
  • Adquota (mobile)
    Accepted formats:
    • 320x50
    • 320x80
  • AppNexus Inventory Sources
    AppNexus Creative Standards Apply for the Following Inventory Sources
    • Emediate
    • Zodiac Active
    • WebAds
    • Hi-Media
    • CPX Interactive
    • Marimedia
    • Harrenmedia
    • Reach Junction
    • Creafi
    • OpenX
    • bRealTime
    • YieldAds
    • Redux Media
    • Ad.com Interactive Media
    • MediaShakers
    • Adknowledge
    • Advance Media
    • Matomy Media
    • Bannerconnect
    • DSNR Media Group
    • Zenovia Digital Exchange
    • Audience Amplify
    • CPM Only
    • Ybrant Digital
    • Meta Network
    • Altitude Digital Partners
    • AudienceScience
    • Beanstock Media
    • Clove Network
    • Collective Exchange
    • Cox Digital Solutions
    • Q1Media
    • Switch Concepts
    • Technorati Media
    • Stailamedia
    • A&N Media
    • Interactive Media CCSP Gmbh
    • United Internet Media
    Requirements
    Ad Dimensions:
     
    Standard:
    • 120x600
    • 160x600
    • 300x250
    • 468x60
    • 728x90
    Additional:
    • 120x60
    • 120x90
    • 120x240
    • 180x150
    • 234x60
    • 380x200
    • 930x180
    Approved Ad Formats and specifications:
    • Flash files (the suggested version Flash 8 or lower)
    • GIF, JPEG image files
    • 3rd Party Ad Tags from Approved Ad Servers only (HTML or raw JavaScript)
    • DHTML
    • Expanding Rich Media banners
    • Auto-expansion, page takeovers, etc. are not permitted (If a creative uses a roll-over to initiate audio without any delay, this will be marked as auto-initiated)
    • Audio and/or video loops must be limited to 30 seconds
    • Pop Ads are permitted where publishers allow them
    • A landing page must open in a new window or tab rather than navigate away from the publisher's page
    • The creative's brand or offer must match the creative's landing page brand or offer
    • Creatives can rotate images but are not permitted to rotate brands
    • The creative's brand must be on the AppNexus brand list. We will add brands during the auditing process if necessary
    Prohibited Content
    • Promoting gambling (Paid, free, or gateway to paid gambling; with exceptions for Scratch Card sites, brick and mortar casinos or resorts, and state and national lotteries)
    • Have landing pages that do not meet the inventory content guidelines
    • Depicting or delivering libelous, violent, tasteless, hate, defamatory, or illegal content
    • Portraying partial or complete nudity, pornography, and/or adult themes and obscene content
    • Simulating clicks, containing malicious code, viruses, or executable files of any kind
    • Delivering surveys via floating layers
    • Offers that lead to sites whose services in some manner include charging for government forms that are free or available for a lesser charge from the government site
  • Behrentz media

    Available only for Denmark.

    Ad format and size requirements:
    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media
    • Max. size for image ads: 35 kb
    • Max. size for flash ads: 50 kb
    • Max. animation length: 30 sec

    Supported ad dimensions:

    • 160x600
    • 300x250
    • 320x50 (mobile)
    • 728x90
    • 930x180
  • Berlingske
    Available only for Denmark.
     
    Ad format and size requirements:
    • Accepted file types: JPEG, GIF, SWF, DHTML
    • All Flash ads should support clickTAG variable
    • Max. framerate of flash ads: 18 fps
    • Animation length: 45sec. - 5 loops each of 9 sec
    • No auto-video, auto-audio or auto-expand

    Supported ad dimensions:

    • 300x250
    • 930x180
  • BT

    Available only for Denmark.

    • Accepted file types: JPEG, GIF, SWF, DHTML
    • All Flash ads should support clickTAG variable
    • Max. framerate of flash ads: 18 fps
    • Animation length: 45sec. - 5 loops each of 9 sec
    • No auto-video, auto-audio or auto-expand

    Supported ad dimensions:

    • 300x250
    • 930x180
  • ConceptCPH

    Accepted formats:

    • 300x250
    • 160x600
    • 728x90
    • 930x180
  • Criteo
    Ad format and size requirements:
     
    • Accepted file types: Image, Flash, DHTML, Standard Rich Media

    Supported ad dimensions: 

    • 120x600
    • 160x600
    • 180x150
    • 234x60
    • 300x250
    • 300x600
    • 468x60
    • 728x90
  • Ad Format and Size Requirements
    • Supported file type: Image
    • Supported Ad dimensions: 254x133 and 600x315
    • Approval required
    "Title" and "Description" fields automatically become available in Banner Edit page when the image size is 254x133 or 600x315. Please note that these fields are not editable once the request for an approval is sent. 

     

    Technical Specifications for Facebook Creatives
    • Newsfeed Ads must have a Facebook page linked
    • Image size: 254x133px or 600x315px
    • Image and text must go to one landing page
    • Title can be max. 25 characters long including spaces with no word being longer than 20 characters
    • Body text can be max. 90 characters long including spaces with no word being longer than 20 characters
    • Title and/or body cannot consist entirely of capital letters
    • Title and body text cannot start with punctuation signs
    • Title and body text cannot contain duplicate consecutive punctuation characters with the exception of 3 ellipses
    • Title and body text cannot contain double spaces
    • Title and body text cannot contain more than 2 consecutive 1 character words
    • Title and body text cannot contain the following characters:
    1. \ ^ ~ _ = { } [ ] | < >
    2. International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, ʒ, etc.
    3. Superscript and subscript characters with the exception of TM and SM

    Info: For possible additional rules, please see Facebook Guidelines for Advertised Products & Services

     

  • Gaysir.no

    Ad format and size requirements:

    • Accepted file types: JPEG, GIF, SWF, and DHTML
    • Max. file size: 60 kb
    • Audio and video must be user-initiated

    Supported ad dimensions:

    • 180x500
    • 980x150
  • Google AdX
    Ad Format and Size Requirements
    • Accepted file types: JPEG, .JPG, .PNG, .GIF, .SWF (Flash)
    • File size: no larger than 50K
    • Animation length: no longer than 30 seconds
    • Animated GIF ads must have a frame rate no faster than 5 fps
    • Flash ads must have a frame rate no faster than 20 fps
    • Creative cannot be from or make a call to an unapproved adserver
    • Cannot contain auto-video, auto-audio, or be expandable

    The following ad dimensions are accepted for animated and non-animated ads:

    • 120 x 240
    • 120 x 600 Skyscraper
    • 125 x 125
    • 160 x 600 Wide skyscraper
    • 180 x 150
    • 200 x 200 Small square
    • 234 x 60
    • 250 x 250 Square
    • 300 x 50 Mobile leaderboard
    • 300 x 250 Inline rectangle
    • 300 x 600
    • 320 x 50
    • 336 x 280 Large rectangle
    • 468 x 60 Banner
    • 728 x 90 Leaderboard

    Note:  "300 x 50 Mobile leaderboard" size is not allowed for Flash ads.


    Info: For more technical details please follow this link, also "Technical specifications and creatives" section here. 


    Note: Please, keep in mind that serving RTB Ads on GoogleAdX when using a third party click tracker or user redirect possibilities requires a specific setup process in the Adform’s system. For more information please refer to Adform Help & Support center.

    Content Requirements
    • Only conventional graphical layout is allowed: ads must occupy the entire space of the image size you have chosen. Ads cannot appear sideways or upside down. Ads cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad
    • Ad images must be clear, recognizable, and relevant. Text appearing in the ad images must be legible. No low quality or blurry images
    • Strobing, flashing backgrounds, or otherwise distracting ads are not allowed
    • Ads cannot mimic news articles and features. They may also not contain screenshots of Google AdWords text ads or otherwise simulate an AdWords text ad in any way
    • Image content and associated website content must be family safe. Any image ads that contain Non-Family Safe or Adult material in the ad or website will not be accepted
    • „Trick to click“ ads not allowed: ads cannot pretend to be a system or site warning. Ads cannot mimic or resemble Windows, Mac, or Unix dialogue boxes, error message, etc. Ads can have mock animated icons or features such as button images as long as the purpose of these features can be achieved on a landing page
    • Ads can have mock animated features or icons as long as the functionality works or the purpose of these features can be achieved on a landing page
    • The sole purpose of the ad cannot be to contest or game, or winning of prizes. However, ads can promote sweepstakes and contests on their sites (specific to animated ads)
    • "Mousing effects" do not have to be user initiated. Ads can simulate mouse or computer actions like mimicking the movement of a mouse icon within the parameters of the ad, as long as the mousing effects stop after 5 seconds (specific to animated ads)
    • Must adhere to content restrictions (no politics, dating, religion, video games (casual & online), ringtones & downloadables, get-rich-quick, weight loss, cosmetic procedures & body modification, drugs & supplements, sexual & reproductive health, consumer loans, free gifts, quizzes & surveys, misleading claims, references to sex & sexuality etc.)

    Info: Ad must conform to the AdX Content Policy. Full details available at AdX Policy Center.

     

    Additional Flash Requirements

    Tracking event constraints: AdWords does not allow the specific tracking of user interactions that do not involve clicks.

    Tracking parameters that are not allowed include:

    • View-through tracking;
    • Key-modifier tracking;
    • Mouse location tracking.
    • Other behaviors: The AdWords system reviews the code of all Flash ads as they are uploaded.
    The Following Coded Behaviors have Restrictions on their Use
    • Extra calls: Your ad code cannot make external server calls for additional JavaScript or other functionality. All functionality must be localized to the code itself
    • Tracking bypass: You cannot change the behavior of your ad to avoid or eliminate the AdWords redirect URL
    • Destination changes: The ad should direct users to a web page with the appropriate destination URL. It should not open the destination URL within the ad iFrame itself
    • Cursor behavior: Your ad may affect or change a user's mouse cursor (arrow) within the parameters of the ad, but the user should be able to stop this interaction if it is non-user initiated or it should auto-stop after 5 seconds
    • Random numbers: Your ad may not include code that generates or uses random numbers
    • Other disruptive behaviors: Ads may not be designed or coded to circumvent the basic and usual AdWords flow. This includes (but is not limited to) the ad being displayed normally to users, Google registering the impression, and a click directing the user to the destination URL indicated by the advertiser in their AdWords account

    Info: For more details on the Flash, including detailed technical specifications, please refer to the official Flash help center. 

     

    In-stream Video Ad (VAST-compliant) Requirements
    Third-party In-Stream Video Ads are accepted on the DoubleClick Ad Exchange according to the following policies.
     
    In-stream video ad:
    • Accepted video file types: MP4, FLV, and WebM video file types must all be included (other formats may be included but will not be used)
    • Audio file types MP3 or AAC preferred
    • Maximum file size: 10MB
    • Maximum video length is 20sec; however, the recommended length is <15 secs (to be eligible for the most publisher inventory)
    • Maximum frame rate: 30fps

    The following unit sizes are accepted:

    • 480x360 (4:3)
    • 640x380 (16:9)
    • 1920x800 (5:2)
    Companion ad only available through AdWords (not AdX) currently.
     

    Note: Ad Exchange does not support in-stream video ads in mobile applications or on sites accessed through mobile browsers.

     

    Creatives Requirements
    • Creatives may not expand past ad unit boundaries
    • All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware
    • Creative coding may not use cross-domain scripting or set cookies in unapproved domains
    • All the creatives must open in new windows. The target window for the clickthrough URL must be set to "_blank" so the clickthrough will open in a new window. Do not leave the target statement undeclared
  • Gule Sider

    Available only for Norway.

    Ad format and size requirements:

    • Accepted file types: JPEG, GIF, SWF, HTML
    • Max. framerate: 18 fps
    • Max. animation rate: 20 sec
    • Video and audio must be user-initiated

    Supported ad dimensions:

    • 300x250 (max. 50kb)
    • 768x150 (max. 60kb)
    • 980x150 (max. 60kb)
  • iBillboard

    Available only for Czech Republic.

    Ad format and size requirements:
     
    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media

    Supported ad dimensions:

    • 120x600
    • 160x600
    • 300x250
    • 250x250
    • 750x100
    • 750x200
  • Improve Digital
    Dimensions Accepted
    • 120x600
    • 160x600
    • 300x250
    • 728x90
    • 750x200
    • 468x60
    Prohibited Elements
    • Audio (automatic or user initiated via click/roll over)
    • Video
    Unacceptable Formats
    • Expandable ads
    • Full page layer (float)
    • Layer popout
    • Triple banner
    Prohibited Content
     The following content will be blocked:
    • Blinking Ads (heavily blinking ads)
    • Text based ad's (like google text ads)
    • Various pop-up ads, incl. pop-up surveys
    • Unverified hygiene products (e.g.Teeth Whitening/Improve Teeth)
  • Yieldlab
    Ad Dimensions
    • 160x600
    • 300x250
    • 728x90
    • Build/text-ads (a special German format for some publishers/agencies)
    Prohibited Content
    • Pornography
    • Racist
    • Religious
    • Political
    • Tabacco
    • Gabling
    • Alcohol
  • Jubii

    Accepted formats:

    • 300x250
    • 160x600
    • 728x90
    • 930x180

    Animation length: No longer than 30 sec.
    Max. 3 loops.

  • Konverto.be

    Ad format and size requirements:

    • Title max. 25 characters long including spaces
    • Body max. 90 characters long including spaces
    • Clear call to action areas
    • Accepted image file types: JPEG, GIF
    • Supported image file dimensions: 100x72
  • Microsoft Ad Exchange
    The ad must adhere to the following Microsoft Ad Exchange-specific requirements.
     
     
    Size and Format Requirements
    • Animation/looping is limited to the first 30 seconds (15 sec for US campaigns)
    • Cannot contain auto-video, auto-audio, or be expandable
    • Pop ups or any ad that spawns them are now allowed
    • Creative causing degradation of the site performance (including excessive file weights) is not allowed
    • Cannot have fake close behavior (when you attempt to leave a page and another dialogue box appears) or fake operating system interface
    • Ad opens into a new browser tab or window
    • Creative must feature a one pixel border (grey [#666666] or black recommended, though any colour that clearly distinguishes the ad from the content may be used)

    Standard Exchange Ad dimensions include:

    • Button 120x60
    • Button 120x90
    • Banner 120x240
    • Skyscraper 120x600
    • Skyscraper 160x600
    • Rectangle 180x150
    • Banner 234x60
    • Rectangle 300x250
    • Rectangle 380x200
    • Banner 468x60
    • Banner 728x90

    Info: For detailed format requirements please visit advertising.microsoft.com/europe/home.

     

    Immediate Removal Criteria
    • Risqué or racy content
    • Inappropriate/illegal content, (ex. language, violence, potential brand competitor, alcohol)
    • Any gambling ads – „instructional‟ included
    • Misappropriation of MSN or syndicated partners‟ logos or brand
    • Competitive Exclusion (which includes Publisher Specified Requirements or covers other Publisher filtering)
    • Any creative with multiple CAP violations
    • Non-compliance with AdChoices program
    • Promoting or containing malware, viruses, worms, corrupted files or other material that jeopardizes user security and privacy
    • Prohibited Content
    • No tobacco/weapons
    • No nudity, nipples, area between navel and hip for non-bathing suit creatives
    • No dating/singles creative that contain beds, no seductive poses, or meeting "specific individuals" (atmosphere should be casual)
    • No sexually suggestive content
    • No defamatory or hate speech
    • No illegal activity
    • No profanity (“suck” or “I need a diet for my big butt”)
    • No suffering, violence, exploitation (includes international dating, overseas wife, etc.)
    • No Spyware or auto-downloads
    • No extra-specific targeting- Yes “find jobs in Chicago;” No “West Coast singles 21-30 who want to work in Thailand”
    • No spy cameras/systems (home surveillance and security systems are allowed)
    • No Windows dialogue boxes or fake error messages No photos of major political figures that could represent an endorsement
    • No internet pharmacies for now. No unverified pharmacies - check Verified Internet Pharmacy Practice at nabp.net
    • Gambling is only allowed state lotteries when ad appears in that state, and hotel/resort brick and mortar casinos.
    • Children's content is prohibited from prompting personally identifiable information (P.I.I.)
    • Political creatives cannot use “hot-button issues”
    • Web-based colleges must be accredited
    • Audio must be user-initiated (except when MSN approves it on a case-by-case basis
    • No privacy policy on landing page that requests Personally Identifiable Information
    • Exact offer in the creative is not actionable on the landing page (example: if 15% off is offered in the creative, 15% exactly must be advertised on the landing page
    • Non-US landing pages are okay, but any prices shown in creatives must be in the advertiser country's currency
    • Windows Live currently only accepts creatives in English and Windows Live Latino only accepts creatives in English and Spanish

    Info: Ad must conform to the MSN & Windows Live Creative Acceptance Policy. Please see the Creative Acceptance Policy Guide for further information.

     

  • Pil Media

    Ad format and size requirements:

    • Accepted file types: JPEG, GIF, SWF, DHTML, Standard Rich Media
    • Max. file size: 60 kb
    • Video and audio must be user-initiated

    Supported ad dimensions:

    • 160x600
    • 180x500
    • 468x400
    • 580x400
    • 980x150
    • 980x300

    Prohibited content:

    • Pornography
    • Racism
    • Tobacco
    • Gambling
    • Alcohol
  • Pubmatic
    Ad format and size requirements:
     
    • Accepted file types: Image, Flash, DHTML, Standard Rich Media

    Supported ad dimensions: 

    • 120x600
    • 160x600
    • 180x150
    • 216x36
    • 234x60
    • 250x250
    • 300x50
    • 300x100
    • 300x250
    • 300x600
    • 320x50
    • 336x280
    • 468x60
    • 480x50
    • 728x90
  • Rubicon
    Ad format and size requirements:
     
    Accepted file types: Image, Flash, DHTML, Standard Rich Media

    Supported ad dimensions:
    • 88x31
    • 120x60
    • 120x90
    • 120x160
    • 120x240
    • 120x600
    • 125x125
    • 140x350
    • 160x90
    • 160x600
    • 180x90
    • 180x150
    • 180x500
    • 200x90
    • 200x200
    • 234x60
    • 240x400
    • 250x250
    • 250x360
    • 300x50
    • 300x100
    • 300x250
    • 300x600
    • 300x850
    • 320 x 50
    • 336x280
    • 468x15
    • 468x60
    • 468x400
    • 468x728
    • 580x400
    • 728x15
    • 728x90
    • 750x100
    • 750x200
    • 750x300
    • 930x180
    • 980x120
    • 980x150
  • Specific Media
    Ad format and size requirements:
     
    • File size no larger than 35 k for image ads
    • For flash ads: No larger than 50 k
    • Animation lenght: 30 sec max
    • Framerate: 25-30 fps

    Supported ad dimensions:

    • 728x90
    • 300x250
    • 120x600
    • 160x600
    • 468x60
    • 930x180
  • Talentum

    Available only for Finland.

    Ad format and size requirements:

    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media
    • Max file size for image ads: 40 k
    • Max file size for flash ads: 70 k
    • Max animation length: 35 sec
    • Framerate: 25-30 fps

    Supported ad dimensions:

    • 140x350
    • 300x250
    • 728x90
  • WhiteRabbit

    Available only for Finland.

    Ad format and size requirements:
     
    • Accepted file types: JPEG, GIF, SWF, DHTML and Standard Rich Media
    • Max file size for image ads: 35 k
    • Max file size for flash ads: 50 k
    • Max animation length: 30 sec
    • Framerate: 25-30 fps
    • Sound on click only

    Supported ad dimensions:

    • 160x600
    • 300x250
    • 728x90
    • 980x120
    • 980x400
  • 4 Media Network