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Common Technical RTB Ad Requirements

Animation length: Not longer than 30 sec.

Accepted file types: JPEG, .GIF, DHTML (MRAID for mobile)

Cannot contain auto-video, auto-audio, or auto-expandable.

Excessive file weight (initial load size bigger than 150K) is not allowed (depending on ad dimensions).

All Flash ads should support the clickTAG variable.

Supports Standard Rich Media.

Take Over creative is not allowed.

Animated GIF ads must have a frame rate not faster than 5 fps.

Ads that shake or have high frequency flicker rates (between 5 – 30 transitions per second) are not allowed.

Creative cannot be from or make a call to an unapproved adserver.

Pop ups, surveys or any ad that spawns them are not allowed.

Colonizing ads that spawn additional windows or messages beyond the original advertising message is not allowed. Ads must open in a new tab or a new window.

On all the .gif and .swf ads with partially black or white backgrounds a visible border of a contrasting color to the majority background color of the ad must be added.

The most common ad dimensions include:

  • 120x600;
  • 160x600;
  • 300x250;
  • 468x60;
  • 728x90.

Please consult the format/size requirements for each individual network.
All the other standards, as issued by the IAB regarding ad guidelines, should be adhered too.